Chief Customer Officer 2.0

Name: Chief Customer Officer 2.0
Brand: John Wiley & Sons Inc
SKU: 9781119047605
Price: 24.18 EUR
Availability: InStock

How to Build Your Customer-Driven Growth Engine

Автор: Jeanne Bliss

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад в ограничено количество

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A Customer Experience Roadmap to Transform Your Business and Culture§§Chief Customer Officer 2.0 wil...

Информация за книгата

Автор

Jeanne Bliss

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

288

EAN

9781119047605

ISBN

9781119047605

Enbook ID

09111513

Издател

John Wiley & Sons Inc

Теглоt

484

Размери

154 x 235 x 26

Пълно описание

A Customer Experience Roadmap to Transform Your Business and Culture§§Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.§§And it will take years off your learning curve.§§Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers.§§1. Manage and Honor Customers as Assets§§2. Align Around Experience§§3. Build a Customer Listening Path§§4. Proactive Experience Reliability and Innovation§§5. One Company Accountability, Leadership & Decision Making§§Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers' lives. Jeanne Bliss fearlessly shares her tools and leadership 'recipe cards' for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.§§Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine.§§Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands' End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

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Chief Customer Officer 2.0

How to Build Your Customer-Driven Growth Engine

Информация за книгата

Пълно описание

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