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Книга Chinese Multinationals Jean-Paul Larcon

Chinese Multinationals

Автор: Jean-Paul Larcon
Език: Английски език
Корици: С твърди корици
Издател: World Scientific Publishing Co Pte Ltd
Наличност: Очаква се допечатка
Срокът не е известен
121.93 € 238.48 лв
This book examines the rise of Chinese companies in international markets during the last two decade...

Информация за книгата

Автор
Jean-Paul Larcon
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2008
страници
300
EAN
9789812835000
ISBN
9812835008
Enbook ID
05069323
Издател
World Scientific Publishing Co Pte Ltd
Теглоt
572
Размери
162 x 238 x 23

Пълно описание

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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