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Книга Chinese Multinationals Jean-Paul Larcon

Chinese Multinationals

Автор: Jean-Paul Larcon
Език: Английски език
Корици: С меки корици
Издател: World Scientific Publishing Co Pte Ltd
Наличност: 50% вероятност
Ще претърсим света
36.99 € 72.34 лв
This book examines the rise of Chinese companies in international markets during the last two decade...

Информация за книгата

Автор
Jean-Paul Larcon
Език
Английски език
Корици
Книга - С меки корици
Издадена
2008
страници
300
EAN
9789812835598
ISBN
9812835598
Enbook ID
05069341
Издател
World Scientific Publishing Co Pte Ltd
Теглоt
444
Размери
150 x 226 x 16

Пълно описание

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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