Co-Opetition

Name: Co-Opetition
Brand: Crown Pub
SKU: 9780385479509
Price: 18.96 EUR
Availability: InStock

1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. the Game Theory Strategy That's Changing the Game of Business

Автор: Adam M. Brandenburger, Barry J. Nalebuff

Език:

Корици: С меки корици

Издател: Crown Pub

Наличност: Външен склад

Изпращаме след 14-21 дни

18.96 € 37.08 лв

Now available in paperback, with an all new Reader's guide, "The New York Times and "Business Week b...

Информация за книгата

Автор

Adam M. Brandenburger, Barry J. Nalebuff

Език

Английски език

Корици

Книга - С меки корици

Издадена

1998

страници

290

EAN

9780385479509

ISBN

0385479506

Enbook ID

10988524

Издател

Crown Pub

Теглоt

362

Размери

159 x 241 x 19

Пълно описание

Now available in paperback, with an all new Reader's guide, "The New York Times and "Business Week bestseller "Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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Co-Opetition

1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. the Game Theory Strategy That's Changing the Game of Business

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също