Книга Coca-Globalization Robert J. Foster

Coca-Globalization

Following Soft Drinks from New York to New Guinea

Автор: Robert J. Foster
Език: Английски език
Корици: С твърди корици
Издател: Palgrave USA
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
59.17 115.73 лв
This book explores globalization through a historical and anthropological study of how familiar soft...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2008
страници
275
EAN
9780312238711
ISBN
0312238711
Enbook ID
04579762
Издател
Теглоt
510
Размери
140 x 216 x 21

Пълно описание

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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