Coffee Paradox

Name: Coffee Paradox
Brand: Bloomsbury Publishing
SKU: 9781842774564
Price: 109.58 EUR
Availability: InStock

Global Markets, Commodity Trade and the Elusive Promise of Development

Автор: Benoit Daviron, Stefano Ponte

Език:

Корици: С твърди корици

Издател: Bloomsbury Publishing

Наличност: Външен склад

Изпращаме след 14-21 дни

109.58 € 214.32 лв

The global coffee chain is currently characterized by a paradoxical coexistence of a 'coffee boom' i...

Информация за книгата

Автор

Benoit Daviron, Stefano Ponte

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2005

страници

320

EAN

9781842774564

ISBN

1842774565

Enbook ID

05095046

Издател

Bloomsbury Publishing

Теглоt

508

Размери

222 x 147 x 22

Пълно описание

The global coffee chain is currently characterized by a paradoxical coexistence of a 'coffee boom' in consuming countries and a 'coffee crisis' in producing countries. This book shows that the 'coffee paradox' exists because the coffee farmers sell and the coffee consumers buy embed increasingly different 'attributes'. The distribution of value along the coffee chain is then determined by how actors define, control and value its different attributes - given a certain demand and supply situation. The authors argue that the passage from the 'economy of things' to the 'economy of ideas' leaves limited perspectives for primary commodity producers. At the same time, new opportunities provided by 'speciality' and 'ethical' markets can be exploited - but only if producers become more active in shaping standards, producing new attributes, adding service activities to a product, and controlling intellectual property rights associated to the identity of a product.

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