Collaborative Promotions

Name: Collaborative Promotions
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642133923
Price: 59.37 EUR
Availability: InStock

Optimizing Retail Supply Chains with Upstream Informaton Sharing

Автор: Daniela Wiehenbrauk

Език:

Корици: С меки корици

Издател: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Наличност: Външен склад в ограничено количество

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59.37 € 116.12 лв

Promotions are at the same time beloved and feared by both food retailers and branded goods manufact...

Информация за книгата

Автор

Daniela Wiehenbrauk

Език

Английски език

Корици

Книга - С меки корици

Издадена

2010

страници

153

EAN

9783642133923

ISBN

3642133924

Enbook ID

01655957

Издател

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Теглоt

570

Размери

155 x 235 x 13

Пълно описание

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand s sale. Feared because there is uncertainty about the competitors behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.§Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

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Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Informaton Sharing

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Пълно описание

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