Книга Commodity Marketing Margit Enke

Commodity Marketing

Strategies, Concepts, and Cases

Език: Английски език
Корици: С меки корици
Издател: Springer, Berlin
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
74.89 146.47 лв
Commoditization is a major challenge for companies in a wide range of industries, and commodity mark...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2023
страници
425
EAN
9783030906597
Enbook ID
43155922
Издател
Теглоt
607
Размери
155 x 235

Пълно описание

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Може също да ви хареса

138.47 270.82 лв

GRACE ROSE FARM GARDEN ROSES

POULSON GRACIELINDA
22.46 43.93 лв

Pendragon

Stephen R Lawhead
11.76 22.99 лв
13.16 25.75 лв

History of Eureka College

Alumni association Eureka College Alumni association
38.80 75.88 лв
100.47 196.50 лв
28.59 55.93 лв
18.09 35.38 лв
19.90 38.92 лв

Love and Health

Jerry L. Ainsworth
15.07 29.48 лв
59.36 116.09 лв

Assertion

Sanford C. Goldberg
151.39 296.09 лв

Клиенти, които купиха тази книга, купиха също

Gesammelte Gedichte

Michel Houellebecq
15.93 31.15 лв
11.30 22.11 лв
31.31 61.24 лв
12.96 25.35 лв
60.06 117.47 лв