Книга Communicating for Change: Connecting the Workplace Workplace with the Marketplace Roger D'Aprix

Communicating for Change: Connecting the Workplace Workplace with the Marketplace

Автор: Roger D'Aprix
Език: Английски език
Корици: С меки корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 9-15 дни
54.64 106.86 лв
Marshal support throughout your organization Develop a communications strategy that works for - not...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
1996
страници
176
EAN
9780787901998
ISBN
0787901997
Enbook ID
04919793
Издател
Теглоt
302
Размери
153 x 230 x 11

Пълно описание

Marshal support throughout your organization Develop a communications strategy that works for - not against - you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

Може също да ви хареса

59.96 117.27 лв
148.10 289.66 лв
220.32 430.90 лв
10.04 19.64 лв
13.20 25.82 лв
231.62 453.00 лв

Клиенти, които купиха тази книга, купиха също

21.54 42.13 лв
9.39 18.36 лв
23.35 45.67 лв
27.92 54.60 лв
14.71 28.77 лв