Communicating Strategy

Name: Communicating Strategy
Brand: Taylor & Francis Ltd
SKU: 9781138469891
Price: 283.33 EUR
Availability: InStock

Автор: Phil Jones

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Корици: С твърди корици

Издател: Taylor & Francis Ltd

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If you don''t communicate your strategy in a way that your people understand and find compelling, ho...

Информация за книгата

Автор

Phil Jones

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2017

страници

198

EAN

9781138469891

ISBN

9781138469891

Enbook ID

17872266

Издател

Taylor & Francis Ltd

Теглоt

530

Размери

170 x 245

Пълно описание

If you don''t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'' Phil Jones'' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

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