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Книга Communication Management Jakub Soviar

Communication Management

Автор: Jakub Soviar, Roman Vavrek
Език: Английски език
Корици: С твърди корици
Издател: IntechOpen
Наличност: Външен склад
Изпращаме след 9-15 дни
136.86 € 267.68 лв
Communication Management is an edited volume of chapters written by scholars researching various are...

Информация за книгата

Автор
Jakub Soviar, Roman Vavrek
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2022
страници
164
EAN
9781839695117
ISBN
1839695110
Enbook ID
38621666
Издател
IntechOpen
Теглоt
575
Размери
180 x 260 x 16

Пълно описание

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.

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