Communications Writing and Design - The Integrated Manual for Marketing, Advertising, and Public Relations

Автор: John DiMarco

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

44.70 € 87.42 лв

Communications Writing and Design is an integrated, project-based introduction to effective writing...

Информация за книгата

Автор

John DiMarco

Език

Английски език

Корици

Книга - С меки корици

Издадена

2017

страници

216

EAN

9781119118879

ISBN

1119118875

Enbook ID

15622142

Издател

John Wiley & Sons Inc

Теглоt

492

Размери

247 x 193 x 11

Пълно описание

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Communications Writing and Design - The Integrated Manual for Marketing, Advertising, and Public Relations

Информация за книгата

Пълно описание

Може също да ви хареса

Coco Wyo: Cozy Friends

Those Not-So-Sweet Boys 1

Evidence-based Clinical Chinese Medicine - Volume 12: Post-stroke Shoulder Complications

Arctic Energy and Social Sustainability

Hidden Gospel of Thomas

Phoenix

Robotics, Machinery and Engineering Technology for Precision Agriculture

Beccles Through Time

Game of Blood

Diddly Squat

Universal

Neuromarketing

Ultimate Paper Piecing Reference Guide

Elogium Famae Inserviens Jacci Etonensis, Sive Gigantis; Or, the Praises of Jack of Eton, Commonly Called Jack the Giant [I.E. J. Burton]

Faithful Place

Plastics for Electronics

Macmillan Natural and Social Science 1 Pupil's Book Pack

Клиенти, които купиха тази книга, купиха също

Puzzle 1000 PQ T.Kinkade Roszpunka zaplątani w miłości 113367

Bir Yaz Gecesi Rüyasi

Das Alphabet der Anna Depenbusch in Schwarz-Weiss. Solo am Klavier, 1 Audio-CD

Slovenská vlastiveda VII

Quinze Histoires (Ed.1897)

Nepodávej ruku číšníkovi