Competing On Internet Time

Name: Competing On Internet Time
Brand: Simon & Schuster
SKU: 9780684863450
Price: 20.46 EUR
Availability: InStock

Lessons From Netscape And Its Battle With Microsoft

Автор: Michael A. Cusumano, David B. Yoffie

Език:

Корици: С меки корици

Издател: Simon & Schuster

Наличност: Външен склад

Изпращаме след 9-15 дни

20.46 € 40.01 лв

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the...

Информация за книгата

Автор

Michael A. Cusumano, David B. Yoffie

Език

Английски език

Корици

Книга - С меки корици

Издадена

2000

страници

384

EAN

9780684863450

ISBN

0684863456

Enbook ID

04900426

Издател

Simon & Schuster

Теглоt

448

Размери

156 x 235 x 23

Пълно описание

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Competing On Internet Time

Lessons From Netscape And Its Battle With Microsoft

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също