Competitor Intelligence - Turning Analysis into Success

Автор: David Hussey, Per V. Jenster

Език:

Корици: С твърди корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

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72.57 € 141.93 лв

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work...

Информация за книгата

Автор

David Hussey, Per V. Jenster

Език

Английски език

Корици

Книга - С твърди корици

Издадена

1998

страници

292

EAN

9780471984078

ISBN

0471984078

Enbook ID

04895363

Издател

John Wiley & Sons Inc

Теглоt

518

Размери

154 x 236 x 22

Пълно описание

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenstera s book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are drawn out by this book, which shows how to: aeo obtain competitor information in a legitimate way aeo analyze information so that competitors can be better understood, and strategic options explored aeo develop ways of achieving competitive advantage which may move the organization ahead of others in the industry This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants, to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. The book goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers various analytical techniques and approaches, and shows how to develop strategies for both attack and defence. It includes numerous cameo examples, a case history of how an organization undertook competitor analysis in an industry with little coherent published information, worked examples of many of the methods suggested, as well as a number of case studies of various industry situations. The text builds on a sound conceptual foundation, and draws heavily on the authorsa practical experience.

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Competitor Intelligence - Turning Analysis into Success

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