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Книга Competitive Intelligence C. West

Competitive Intelligence

Автор: C. West
Език: Английски език
Корици: С меки корици
Издател: Palgrave Macmillan
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
59.36 € 116.09 лв
To beat your competitors you must know exactly what they are doing. It is impossible to put together...

Информация за книгата

Автор
C. West
Език
Английски език
Корици
Книга - С меки корици
Издадена
2001
страници
236
EAN
9781349418527
ISBN
1349418528
Enbook ID
13808556
Издател
Palgrave Macmillan
Теглоt
454
Размери
155 x 235 x 15

Пълно описание

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

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