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Книга Competitive Strategy Catherine A. Maritan

Competitive Strategy

Автор: Catherine A. Maritan, Margaret A. Peteraf
Език: Английски език
Корици: С твърди корици
Издател: Edward Elgar Publishing Ltd
Наличност: Външен склад
Изпращаме след 14-20 дни
854.54 € 1 671.34 лв
These two authoritative volumes are an essential guide to the most important research in the area of...

Информация за книгата

Автор
Catherine A. Maritan, Margaret A. Peteraf
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2011
страници
1312
EAN
9781848442320
Enbook ID
05104330
Издател
Edward Elgar Publishing Ltd
Теглоt
2458
Размери
169 x 244 x 74

Пълно описание

These two authoritative volumes are an essential guide to the most important research in the area of competitive strategy. The first volume contains articles that contribute to the understanding of competitive effects at industry, firm, group and dyad levels. The second volume focuses more deeply on the competitive capabilities of individual firms, including those required to succeed in dynamic competitive environments. Together, these two volumes function both as an introduction to this research area for graduate students of strategic management, and as an ideal companion for academics and researchers seeking a broad overview of this important field.

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