Complete Tradesman

Name: Complete Tradesman
Brand: Taylor & Francis Ltd
SKU: 9781859281697
Price: 205.94 EUR
Availability: InStock

Автор: Nancy Cox

Език:

Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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Based on extensive research into diverse trade sources, this work takes issue with the resilient ste...

Информация за книгата

Автор

Nancy Cox

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2000

страници

288

EAN

9781859281697

ISBN

1859281699

Enbook ID

05119191

Издател

Taylor & Francis Ltd

Теглоt

521

Размери

156 x 234

Пълно описание

Based on extensive research into diverse trade sources, this work takes issue with the resilient stereotype of the "dull" and "out of date" shopkeeper of the early modern period. The author shows that the retailing sector was, in fact, well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls and the response to novelty. By throwing light on subjects hitherto overlooked and challenging preoccupations with progress towards modern retailing systems, this study is intended to signal a new approach to the history of retailing. The focus in placed on asessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.

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