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Книга Concept Code Gaby Crucq-Toffolon

Concept Code

Автор: Gaby Crucq-Toffolon, Sanne Knitel
Език: Английски език
Корици: С меки корици
Издател: BIS Publishers B.V.
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
29.21 € 57.14 лв
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, a...

Информация за книгата

Автор
Gaby Crucq-Toffolon, Sanne Knitel
Език
Английски език
Корици
Книга - С меки корици
Издадена
2016
страници
192
EAN
9789063694326
ISBN
9789063694326
Enbook ID
10043975
Издател
BIS Publishers B.V.
Теглоt
642
Размери
201 x 251 x 16

Пълно описание

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.

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