Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Name: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Brand: IGI Global
SKU: 9781668491478
Price: 236.06 EUR
Availability: InStock

Автор: Paulo Madeira, Jorge Remondes

Език:

Корици: С меки корици

Издател: IGI Global

Наличност: Външен склад

Изпращаме след 10-18 дни

236.06 € 461.69 лв

In the rapidly evolving digital landscape, the ability to connect with consumers through personalize...

Информация за книгата

Автор

Paulo Madeira, Jorge Remondes

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

332

EAN

9781668491478

ISBN

1668491478

Enbook ID

44934245

Издател

IGI Global

Теглоt

838

Размери

216 x 280 x 18

Пълно описание

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

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Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Информация за книгата

Пълно описание

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