Consumer Attitude in Emerging and Developing Countries

Name: Consumer Attitude in Emerging and Developing Countries
Brand: LAP LAMBERT Academic Publishing
SKU: 9786205640128
Price: 106.97 EUR
Availability: InStock

Автор: Lydia Qianqian Li

Език:

Корици: С меки корици

Издател: LAP LAMBERT Academic Publishing

Наличност: Налично при издателя, по поръчка

Изпращаме след 17-27 дни

106.97 € 209.21 лв

This book covers several important issues in understanding consumer attitude in emerging and develop...

Информация за книгата

Автор

Lydia Qianqian Li

Език

Английски език

Корици

Книга - С меки корици

Издадена

2023

страници

364

EAN

9786205640128

ISBN

6205640120

Enbook ID

43026906

Издател

LAP LAMBERT Academic Publishing

Теглоt

560

Размери

150 x 220 x 22

Пълно описание

This book covers several important issues in understanding consumer attitude in emerging and developing countries, with survey data to support a few conceptual frameworks. The topics include: the drivers of consumer attitude toward global versus local brands, and toward globally standardized versus locally adapted products; framing effect in consumer choice and its role in inducing preference reversal among global and local brands; consumers' passionate love as a personality trait and its relationship with their emotional attachment toward luxury brands, those are a typical and special kind of global brands to consumers in emerging and developing countries. Based on literature review, this book contains several empirical studies to give out some important findings. It helps the scholars and managers in international marketing field better understanding their consumers' attitude and the influencing factors, to facilitate effective marketing strategies.

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Consumer Attitude in Emerging and Developing Countries

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