Книга Consumer Behavior ERIK MADSEN

Consumer Behavior

Автор: ERIK MADSEN
Език: Английски език
Корици: С твърди корици
Издател: Clanrye International
Наличност: Външен склад
Изпращаме след 9-15 дни
128.14 250.61 лв
Consumer behavior refers to the research and study of particular groups of buyers, focusing on their...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2018
страници
238
EAN
9781632406835
ISBN
9781632406835
Enbook ID
19531924
Издател
Теглоt
816
Размери
285 x 212 x 21

Пълно описание

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

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