Consumer Behavior

Name: Consumer Behavior
Brand: Clanrye International
SKU: 9781632406835
Price: 128.14 EUR
Availability: InStock

Автор: ERIK MADSEN

Език:

Корици: С твърди корици

Издател: Clanrye International

Наличност: Външен склад

Изпращаме след 9-15 дни

128.14 € 250.61 лв

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their...

Информация за книгата

Автор

ERIK MADSEN

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2018

страници

238

EAN

9781632406835

ISBN

9781632406835

Enbook ID

19531924

Издател

Clanrye International

Теглоt

816

Размери

285 x 212 x 21

Пълно описание

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

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