Над 4 милиона заглавия на английски и други езици! Открийте новата си история още днес! Безплатна доставка за поръчки над 69.99€

Виж статуса на поръчката

Свържете се с нас

Consumer Behavior

Name: Consumer Behavior
Brand: Cengage Learning
SKU: 9780357721292
Price: 117.65 EUR
Availability: InStock

Автор: Deborah J. Macinnis, Rik Pieters

Език:

Корици: С меки корици

Издател: Cengage Learning

Наличност: Външен склад

Изпращаме след 3-5 дни

117.65 € 230.10 лв

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psycholog...

Информация за книгата

Автор

Deborah J. Macinnis, Rik Pieters

Език

Английски език

Корици

Книга - С меки корици

Издадена

2023

страници

544

EAN

9780357721292

ISBN

0357721292

Enbook ID

42864074

Издател

Cengage Learning

Теглоt

1258

Пълно описание

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.