Consumer Behaviour

Name: Consumer Behaviour
Brand: SAGE Publications Ltd
SKU: 9781529730838
Price: 139.66 EUR
Availability: InStock

Автор: Jaywant Singh, Malcolm Wright

Език:

Корици: С меки корици

Издател: SAGE Publications Ltd

Наличност: Външен склад

Изпращаме след 14-21 дни

139.66 € 273.15 лв

A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionab...

Информация за книгата

Автор

Jaywant Singh, Malcolm Wright

Език

Английски език

Корици

Книга - С меки корици

Издадена

2021

страници

376

EAN

9781529730838

ISBN

152973083X

Enbook ID

36315094

Издател

SAGE Publications Ltd

Теглоt

676

Размери

233 x 187 x 26

Пълно описание

A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia

A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life buying brands, patronising stores, watching adverts, making recommendations.
Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Robert East is Emeritus Professor at Kingston University London, UK.

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.

Malcolm Wright is Professor of Marketing at Massey University, New Zealand.

Marc Vanhuele is Professor of Marketing at HEC Paris, France.

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