Книга Consumer Behaviour John O Shaughnessy

Consumer Behaviour

Автор: John O Shaughnessy
Език: Английски език
Корици: С меки корици
Издател: Bloomsbury Publishing
Наличност: Външен склад
Изпращаме след 10-18 дни
63.14 123.50 лв
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
536
EAN
9781137003768
ISBN
1137003766
Enbook ID
01212724
Издател
Теглоt
802
Размери
158 x 229 x 23

Пълно описание

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

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