Consumer Behaviour - A European Perspective

Name: Consumer Behaviour - A European Perspective
Brand: John Wiley & Sons Inc
SKU: 9780471975137
Price: 82.74 EUR
Availability: InStock

Автор: Gerrit Antonides, W.F.Van Raaij

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад

Изпращаме след 10-18 дни

82.74 € 161.83 лв

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clea...

Информация за книгата

Автор

Gerrit Antonides, W.F.Van Raaij

Език

Английски език

Корици

Книга - С меки корици

Издадена

1998

страници

642

EAN

9780471975137

ISBN

0471975133

Enbook ID

04895196

Издател

John Wiley & Sons Inc

Теглоt

1138

Размери

246 x 170 x 38

Пълно описание

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: financial behaviour welfare, wellbeing and property families and household production consumption and the environment shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

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Информация за книгата

Пълно описание

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