Consumer Information Systems and Relationship Management

Name: Consumer Information Systems and Relationship Management
Brand: Idea Group,U.S.
SKU: 9781466640825
Price: 174.85 EUR
Availability: InStock

Design, Implementation, and Use

Автор: Lin

Език:

Корици: С твърди корици

Издател: Idea Group,U.S.

Наличност: Външен склад

Изпращаме след 10-18 дни

174.85 € 341.99 лв

Businesses continue to design and implement a variety of information systems that facilitate the cre...

Информация за книгата

Автор

Lin

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2013

страници

313

EAN

9781466640825

ISBN

9781466640825

Enbook ID

08656637

Издател

Idea Group,U.S.

Теглоt

920

Размери

221 x 286 x 19

Пълно описание

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Consumer Information Systems and Relationship Management

Design, Implementation, and Use

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също