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Книга Consumer Mind Pepe Martinez

Consumer Mind

Автор: Pepe Martinez
Език: Английски език
Корици: С меки корици
Издател: Kogan Page Ltd
Наличност: 50% вероятност
Ще претърсим света
44.00 € 86.06 лв
"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of c...

Информация за книгата

Автор
Pepe Martinez
Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
200
EAN
9780749465704
ISBN
0749465700
Enbook ID
04473785
Издател
Kogan Page Ltd
Теглоt
314
Размери
159 x 233 x 11

Пълно описание

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. "The Consumer Mind" encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

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