Consumer Research for Museum Marketers

Name: Consumer Research for Museum Marketers
Brand: AltaMira Press,U.S.
SKU: 9780759118089
Price: 126.82 EUR
Availability: InStock

Audience Insights Money Can't Buy

Автор: Margot A. Wallace

Език:

Корици: С твърди корици

Издател: AltaMira Press,U.S.

Наличност: Външен склад

Изпращаме след 10-18 дни

126.82 € 248.05 лв

What museum does not want insight into what its visitors and potential visitors are looking for? Nea...

Информация за книгата

Автор

Margot A. Wallace

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2010

страници

160

EAN

9780759118089

ISBN

0759118086

Enbook ID

04910810

Издател

AltaMira Press,U.S.

Теглоt

418

Размери

157 x 241 x 16

Пълно описание

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

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Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също