Consuming Angels

Name: Consuming Angels
Brand: Oxford University Press Inc
SKU: 9780195085969
Price: 160.6 EUR
Availability: InStock

Advertising and Victorian Women

Автор: Lori Anne Loeb

Език:

Корици: С твърди корици

Издател: Oxford University Press Inc

Наличност: Външен склад

Изпращаме след 10-18 дни

160.60 € 314.11 лв

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype....

Информация за книгата

Автор

Lori Anne Loeb

Език

Английски език

Корици

Книга - С твърди корици

Издадена

1994

страници

236

EAN

9780195085969

ISBN

0195085965

Enbook ID

04513248

Издател

Oxford University Press Inc

Теглоt

526

Размери

157 x 235 x 21

Пълно описание

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine-The Lady, for instance-she saw in its advertisements images of Greek goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

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Consuming Angels

Advertising and Victorian Women

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