Книга Consumption-Based Forecasting and Planning Charles W. Chase

Consumption-Based Forecasting and Planning

Автор: Charles W. Chase
Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад в ограничено количество
Изпращаме след 11-15 дни
39.23 76.72 лв
Discover a new, demand-centric framework for forecasting and demand planningIn Consumption-Based For...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2021
страници
272
EAN
9781119809869
ISBN
111980986X
Enbook ID
33566453
Издател
Теглоt
470
Размери
241 x 159 x 27

Пълно описание

Discover a new, demand-centric framework for forecasting and demand planningIn Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn:* How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs* What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events* How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies.Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

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