Consumption patterns and lifeworlds

Name: Consumption patterns and lifeworlds
Brand: Anchor Academic Publishing
SKU: 9783954892471
Price: 41.29 EUR
Availability: InStock

using the example of convenience food

Автор: Florian Schleicher

Език:

Корици: С меки корици

Издател: Anchor Academic Publishing

Наличност: Външен склад

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This paper offers remarkable insights into the German food market and its consumers. A solid theoret...

Информация за книгата

Автор

Florian Schleicher

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

EAN

9783954892471

ISBN

3954892472

Enbook ID

02599309

Издател

Anchor Academic Publishing

Теглоt

104

Размери

148 x 210 x 4

Пълно описание

This paper offers remarkable insights into the German food market and its consumers. A solid theoretical foundation is laid by classical as well as modern authors. The works of these authors form the basis for the theoretical analysis on a social determination of taste. In the following, the field of sociology of consumption is taken into account and analysed.§In the practical part, consumers are researched using lifeworlds as a tool of categorization of German households. In the market research economy, lifeworlds are widely perceived as an appropriate tool for researching present and future market developments. The analysed empirical data on purchasing behaviour was provided by the market research study Typology of Desires 2010. Results in the direction of a social determination of taste offer valuable perceptions for theorists and practitioners alike.

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Consumption patterns and lifeworlds

using the example of convenience food

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също