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Книга Contemporary Marketing Solutions Roshan Panditharathna

Contemporary Marketing Solutions

Strategies for Growth in a Competitive Consumer Landscape.DE

Автор: Roshan Panditharathna, Denis Hyams-Ssekasi, David Bamber
Език: Английски език
Корици: С меки корици
Издател: Springer, Berlin
Наличност: Външен склад
Изпращаме след 5-8 дни
195.21 € 381.79 лв
The function of marketing is regarded as a mechanism that provides practical and theoretical solutio...

Информация за книгата

Автор
Roshan Panditharathna, Denis Hyams-Ssekasi, David Bamber
Език
Английски език
Корици
Книга - С меки корици
страници
306
EAN
9783031746598
Enbook ID
52996801
Издател
Springer, Berlin
Теглоt
446
Размери
148 x 210

Пълно описание

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.