Content is Currency

Name: Content is Currency
Brand: John Murray Press
SKU: 9781857885736
Price: 21.91 EUR
Availability: PreOrder

Developing Powerful Content for Web and Mobile

Автор: Jon Wuebben

Език:

Корици: С меки корици

Издател: John Murray Press

Наличност: Очаква се допечатка

Срокът не е известен

21.91 € 42.84 лв

In the digital age, content is no longer confined to the written page. It is spread across web and m...

Информация за книгата

Автор

Jon Wuebben

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

296

EAN

9781857885736

ISBN

1857885732

Enbook ID

04446066

Издател

John Murray Press

Теглоt

410

Размери

156 x 227 x 20

Пълно описание

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn what types of content best suit your specific business, market, and industry; how key content tactics influence search engine rankings and sales conversion; how to leverage social media to connect with your target market; and how to merge the many elements of your web presence. Content is Currency can teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Content is Currency

Developing Powerful Content for Web and Mobile

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също