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Книга Content Strategy Rahel Anne Bailie

Content Strategy

Connecting the Dots Between Business, Brand, and Benefits

Автор: Rahel Anne Bailie, Noz Urbina
Език: Английски език
Корици: С меки корици
Издател: XML Press
Наличност: Външен склад
Изпращаме след 9-15 дни
37.98 € 74.29 лв
If you've been asked to get funding for a content strategy initiative and need to build a compelling...

Информация за книгата

Автор
Rahel Anne Bailie, Noz Urbina
Език
Английски език
Корици
Книга - С меки корици
Издадена
2012
страници
306
EAN
9781937434168
ISBN
1937434168
Enbook ID
12510133
Издател
XML Press
Теглоt
576
Размери
191 x 235 x 17

Пълно описание

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

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