Conversation Company

Name: Conversation Company
Brand: Kogan Page Ltd
SKU: 9780749464738
Price: 38.98 EUR
Availability: InStock

Автор: Steven Van Belleghem

Език:

Корици: С меки корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 14-21 дни

38.98 € 76.23 лв

Research shows that consumer conversations, client happiness and empowered employees are the pillars...

Информация за книгата

Автор

Steven Van Belleghem

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

288

EAN

9780749464738

ISBN

0749464739

Enbook ID

04453490

Издател

Kogan Page Ltd

Теглоt

446

Размери

155 x 231 x 16

Пълно описание

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. "The Conversation Company" will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, "The Conversation Company" is the key to sustainable success.

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