Coping with Retail Giants

Name: Coping with Retail Giants
Brand: PALGRAVE MACMILLAN
SKU: 9781137476333
Price: 115.89 EUR
Availability: InStock

Gaining an Edge Over Discounters

Автор: A. Coskun Samli

Език:

Корици: С твърди корици

Издател: PALGRAVE MACMILLAN

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

115.89 € 226.67 лв

In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium size...

Информация за книгата

Автор

A. Coskun Samli

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

209

EAN

9781137476333

ISBN

1137476338

Enbook ID

09083550

Издател

PALGRAVE MACMILLAN

Теглоt

392

Размери

147 x 225 x 25

Пълно описание

In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Examining the Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. This powerful stimulus will accelerate the retail revolution and will be primarily carried out by entrepreneurial retailers-managers in small and medium size retailing. Dr. Samli blends retail theory and practice to present a new model for retailing that delivers customer value, and ultimately, retail success.

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Coping with Retail Giants

Gaining an Edge Over Discounters

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