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Книга Creating Powerful Brands Leslie de Chernatony

Creating Powerful Brands

Автор: Leslie de Chernatony
Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: 50% вероятност
Ще претърсим света
284.15 € 555.75 лв
This has long been the one book that students can rely on to get them thinking critically and strate...

Информация за книгата

Автор
Leslie de Chernatony
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2017
страници
510
EAN
9781138440906
ISBN
9781138440906
Enbook ID
17871025
Издател
Taylor & Francis Ltd
Теглоt
1480
Размери
241 x 198 x 38

Пълно описание

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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