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Книга Creatives, Explained Peter Murnieks

Creatives, Explained

How Business, Design and AI Work Together

Автор: Peter Murnieks
Език: Английски език
Корици: С меки корици
Издател: Pattern House Press
Наличност: Очаква се зареждане
Издание 07. 06. 2026
24.20 € 47.33 лв
Creatives, Explained is a structured look at how businesses, designers, and artificial intelligence...

Информация за книгата

Автор
Peter Murnieks
Език
Английски език
Корици
Книга - С меки корици
Издадена
2026
страници
134
EAN
9798995872719
Enbook ID
52772336
Издател
Pattern House Press
Теглоt
191
Размери
152 x 229 x 7

Пълно описание

Creatives, Explained is a structured look at how businesses, designers, and artificial intelligence actually work together-without the confusion, assumptions, or misalignment that often defines the relationship.

This book breaks down the systems behind creative work and reframes design as more than output. It explores how expectations are formed, where communication fails, and how both businesses and creatives can operate with greater clarity and consistency.

Rather than positioning AI as a replacement or threat, it is presented as a tool shaped by human input-one that reflects patterns, accelerates decisions, and amplifies both strengths and weaknesses within a system.

Inside, you'll find:

  • A clear explanation of what design is and what it is not
  • How businesses can better structure and support creative work
  • Why creatives struggle within business environments-and how to fix it
  • The role AI plays in compressing time, experience, and execution
  • A practical framework for aligning people, process, and output

This is not a motivational book or a creative manifesto. It is a neutral, structured perspective designed to help both sides understand the system they are part of and how to work within it more effectively.