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Книга Creativity and Advertising Andrew McStay

Creativity and Advertising

Автор: Andrew McStay
Език: Английски език
Корици: С меки корици
Издател: Taylor & Francis Ltd
Наличност: Външен склад
Изпращаме след 9-15 дни
57.77 € 112.99 лв
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that...

Информация за книгата

Автор
Andrew McStay
Език
Английски език
Корици
Книга - С меки корици
Издадена
2013
страници
186
EAN
9780415519557
ISBN
0415519551
Enbook ID
01296547
Издател
Taylor & Francis Ltd
Теглоt
300
Размери
157 x 231 x 11

Пълно описание

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver

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