Creativity and Innovation for Managers

Name: Creativity and Innovation for Managers
Brand: Taylor & Francis Ltd
SKU: 9781138435445
Price: 256.04 EUR
Availability: InStock

Автор: Brian Clegg

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Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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Creativity and Innovation for Managers will appeal to any manager responsible for getting more out o...

Информация за книгата

Автор

Brian Clegg

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2017

страници

128

EAN

9781138435445

ISBN

9781138435445

Enbook ID

17870713

Издател

Taylor & Francis Ltd

Теглоt

454

Размери

156 x 234

Пълно описание

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.It provides; - a practical approach to business creativity without the hype;- an agenda for making innovation happen in your business- a real world view.

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