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Книга Critical Thinking in Consumer Behavior Judy Graham

Critical Thinking in Consumer Behavior

Автор: Judy Graham
Език: Английски език
Корици: С меки корици
Издател: Pearson Education
Наличност: Външен склад
Изпращаме след 5-8 дни
115.34 € 225.59 лв
This concise paperback includes thirty-five cases and activities, each reviewed by a respected pract...

Информация за книгата

Автор
Judy Graham
Език
Английски език
Корици
Книга - С меки корици
Издадена
2009
страници
192
EAN
9780136027164
ISBN
0136027164
Enbook ID
04395955
Издател
Pearson Education
Теглоt
382
Размери
216 x 276 x 9

Пълно описание

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural InfluencesCritical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

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