Culturally Customized Web Site

Name: Culturally Customized Web Site
Brand: Taylor & Francis Ltd
SKU: 9781138136151
Price: 241.01 EUR
Availability: InStock

Автор: Nitish Singh, Arun Pereira

Език:

Корици: С твърди корици

Издател: Taylor & Francis Ltd

Наличност: 50% вероятност

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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of in...

Информация за книгата

Автор

Nitish Singh, Arun Pereira

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2016

страници

176

EAN

9781138136151

ISBN

9781138136151

Enbook ID

10056831

Издател

Taylor & Francis Ltd

Теглоt

490

Размери

152 x 229

Пълно описание

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

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Информация за книгата

Пълно описание

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