Книга Culture Factor Mark Neal

Culture Factor

Cross-National Management and the Foreign Venture

Автор: Mark Neal
Език: Английски език
Корици: С твърди корици
Издател: PALGRAVE MACMILLAN
Наличност: Външен склад в ограничено количество
Изпращаме след 13-18 дни
116.04 226.95 лв
Multinational companies have learnt through experience that cultural differences can be very damagin...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
1998
страници
157
EAN
9780333722138
ISBN
0333722132
Enbook ID
04598180
Издател
Теглоt
340
Размери
140 x 216 x 216

Пълно описание

Multinational companies have learnt through experience that cultural differences can be very damaging in terms of failed initiatives, lost contracts, high employee turnover and low morale. Research shows that 20 to 50 per cent of managers posted abroad fail and have to return home prematurely. "The Culture Factor" examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs. Through identifying the organizational processes that lead to "cultural problems", the book shows in a practical way how business can manage cultural difference more effectively.

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