Customer Accounting

Name: Customer Accounting
Brand: Springer Nature Switzerland AG
SKU: 9783030019709
Price: 68.7 EUR
Availability: InStock

Creating Value with Customer Analytics

Автор: Massimiliano Bonacchi, Paolo Perego

Език:

Корици: С меки корици

Издател: Springer Nature Switzerland AG

Наличност: Външен склад

Изпращаме след 5-8 дни

68.70 € 134.37 лв

This book is designed to meet the needs of CFOs, accounting and financial professionals interested i...

Информация за книгата

Автор

Massimiliano Bonacchi, Paolo Perego

Език

Английски език

Корици

Книга - С меки корици

Издадена

2018

страници

EAN

9783030019709

Enbook ID

20227377

Издател

Springer Nature Switzerland AG

Теглоt

163

Размери

156 x 8 x 8

Пълно описание

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

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Customer Accounting

Creating Value with Customer Analytics

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