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Customer Experience Thinking

Name: Customer Experience Thinking
Brand: Brown Dog Books
SKU: 9781918428179
Price: 20.34 EUR
Availability: InStock

How behavioural science helps you understand, connect and build deeper relationships

Автор: Simon Elliott

Език:

Корици: С твърди корици

Издател: Brown Dog Books

Наличност: Външен склад

Изпращаме след 3-5 дни

20.34 € 39.78 лв

We've never been more connected, yet authentic connection feels increasingly rare. In a digital worl...

Информация за книгата

Автор

Simon Elliott

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2026

страници

256

EAN

9781918428179

Enbook ID

51555744

Издател

Brown Dog Books

Теглоt

476

Размери

217 x 154 x 21

Пълно описание

We've never been more connected, yet authentic connection feels increasingly rare. In a digital world, modern business has mastered reach, automation and optimisation. But in the pursuit of efficiency, many brands have unintentionally diluted the very thing that builds trust and loyalty: meaningful human relationships. In Customer Experience Thinking, Si Elliott combines over 20 years of marketing and customer experience leadership with behavioural science to reveal what really drives trust, loyalty and decision-making. Through 8 practical customer experience principles and 34 key behavioural biases, you'll gain a clear framework for designing brand experiences that reduce friction, strengthen customer relationships and create meaningful emotional connection. Customer Experience Thinking is the essential, practical guide to building deeper customer relationships in an increasingly digital world. It will challenge how you think about experience, encourage you to serve more meaningfully, and help you create connections that feel less transactional and more human.