Книга Customer Intelligence - From Data to Dialogue S. Kelly

Customer Intelligence - From Data to Dialogue

Автор: S. Kelly
Език: Английски език
Корици: С твърди корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 10-18 дни
72.41 141.63 лв
Developed from the authors' experience working with firms seeking to build better business intellige...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2005
страници
276
EAN
9780470018583
ISBN
0470018585
Enbook ID
04878534
Издател
Теглоt
536
Размери
152 x 232 x 20

Пълно описание

Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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