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Книга Customer Moat Eddie Sung

Customer Moat

How Loyalty Drives Profit

Автор: Eddie Sung, Karen Yin
Език: Английски език
Корици: С твърди корици
Издател: Eddie Sung
Наличност: Външен склад
Изпращаме след 9-15 дни
26.00 € 50.86 лв
"A Practical Guide to a Winning Business Strategy" What makes a company...

Информация за книгата

Автор
Eddie Sung, Karen Yin
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2016
страници
330
EAN
9780996919067
ISBN
0996919066
Enbook ID
14230813
Издател
Eddie Sung
Теглоt
640
Размери
152 x 229 x 22

Пълно описание

"A Practical Guide to a Winning Business Strategy" What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT. Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Galápagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company's customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding businesses toward real-world results.

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