Customer Relationship Management

Name: Customer Relationship Management
Brand: Business Expert Press
SKU: 9781953349644
Price: 26.08 EUR
Availability: InStock

How To Develop and Execute a CRM Strategy

Автор: Michael Pearce

Език:

Корици: С меки корици

Издател: Business Expert Press

Наличност: Външен склад

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26.08 € 51.01 лв

CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical...

Информация за книгата

Автор

Michael Pearce

Език

Английски език

Корици

Книга - С меки корици

Издадена

2021

страници

150

EAN

9781953349644

ISBN

1953349641

Enbook ID

35365634

Издател

Business Expert Press

Теглоt

315

Размери

152 x 229 x 12

Пълно описание

CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.

This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.

The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

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Customer Relationship Management

How To Develop and Execute a CRM Strategy

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също