Книга Customer Satisfaction with Service Quality Jusuf Zeqiri

Customer Satisfaction with Service Quality

The Case of Three Mobile Telecommunication in Macedonia

Автор: Jusuf Zeqiri
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 8-11 дни
62.21 121.66 лв
In today s competitive environment delivering high quality service is the key for a sustainable comp...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2011
страници
164
EAN
9783846542613
Enbook ID
07165451
Теглоt
261
Размери
150 x 220 x 10

Пълно описание

In today s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Customer satisfaction does have a positive effect on an organization s profitability. Satisfied customers form the foundation of any successful business because customer satisfaction leads to repeat purchases, brand loyalty, and positive word of mouth. There are numerous studies that have looked at the impact of customer satisfaction on repeat purchases, loyalty and retention. Many researchers point out the fact that satisfied customers share their experiences with other people to the order of perhaps five or six people. On the contrary, dissatisfied customers are more likely to tell another ten people of their experience with product or service. Companies and organizations are facing new conditions of doing business because of the rapid development in technology. The 21st century consumer has seen many technological advances especially in the field of telecommunication and information technology. Globalization and deregulation process have enabled growth and an increase in competition.

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