Английски език
The term 'customer service' is not new to the academic library community. Academic libraries exist to serve the needs of their community, and hence customer service is essential. However, the term can be applied in a variety of ways, from a thin veneer of politeness, to an all-encompassing ethic focussing organizational and individual attention on understanding and meeting the needs of the customer. Customer Service in Academic Libraries draws on practical experience to explore the concept, nature, and benefits of an organizational culture based upon the principles and practices of customer service, in its fullest sense. The book begins by defining 'customer service' and related terms, then looking at building relationships, meeting customer needs, and marketing and communication. Remaining chapters concern developing people, measuring impact, maintaining quality, and a series of case studies giving practical examples from professionals.
